Privacy Policy for The Luxury Cruise Company
Effective date: 21 January 2026
The Luxury Cruise Company (we, us, our) respects your privacy and is committed to handling personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, hold, use and disclose personal information through our website (the Site) and related marketing activity.
This Site provides information and marketing content. We do not take bookings or payments through the Site.
For more information about privacy rights in Australia, you can visit the Office of the Australian Information Commissioner (OAIC).
1) What personal information we collect
We may collect personal information including:
- Identity and contact details: name, email address, phone number, postcode, suburb, and preferred contact method
- Travel interests and preferences: destinations, travel dates or timeframes, cabin or ship preferences, budget ranges, travel party size, special requests you choose to share
- Enquiry details: information you provide in forms, emails, or phone calls
- Marketing preferences: subscription status, content preferences, consent records
- Website and device data: IP address, browser type, pages viewed, referral source, approximate location (based on IP), and cookie identifiers
We aim to collect only information that is reasonably necessary for our marketing and communication activities.
2) How we collect personal information
We may collect personal information when you:
- subscribe to our emails
- complete a form (enquiry, newsletter signup, download)
- contact us by email, phone, social media, or other channels
- interact with our emails (for example, opens and clicks)
- browse our Site, where cookies and similar technologies may collect usage data
3) Why we collect, hold and use personal information
We use personal information for purposes including:
- sending newsletters, updates, promotions, and other marketing communications
- responding to enquiries and providing information you request
- improving our Site, content, and campaigns through analytics and reporting
- segmenting audiences so communications are relevant
- managing our marketing database, including preference and consent records
- complying with legal obligations and resolving complaints
4) Marketing communications and opting out
Our marketing emails are sent in line with the Spam Act 2003 (Cth). You can opt out at any time by:
- using the unsubscribe link in our emails, or
- contacting us using the details in the “Contact us” section below
We process unsubscribe requests as soon as practicable. If you opt out of marketing, we may still contact you about administrative or service matters you have requested (for example, a reply to an enquiry).
If we use phone marketing, we aim to comply with the Do Not Call Register Act 2006 (Cth) where applicable.
5) Cookies, analytics and advertising
We may use cookies and similar technologies to:
- remember preferences and improve Site functionality
- understand how visitors use our Site
- measure campaign performance
- support advertising and remarketing (where enabled)
These services may include third-party analytics and advertising providers (for example, Google Analytics, Google Ads, Meta). These providers may collect data about your device and browsing activity across websites.
You can manage cookies through your browser settings. You can also review privacy and ad settings with the relevant providers (for example, Google’s Ads Settings).
6) Disclosure of personal information
We may disclose personal information to trusted third parties that help us operate the Site and run marketing, such as:
- email marketing and CRM platforms
- website hosting and IT providers
- analytics and advertising providers
- professional advisers (legal, accounting)
- contractors who support marketing delivery
We take steps to ensure service providers handle personal information securely and only for authorised purposes.
We do not sell personal information.
7) Overseas disclosures
Some service providers we use may store data or provide support from locations outside Australia (for example, the United States, the European Union, or other regions). Where overseas disclosure occurs, we take reasonable steps to ensure the recipient handles personal information in a way that is consistent with the APPs, or another lawful basis applies under the Privacy Act.
8) Security and retention
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Measures may include access controls, encryption in transit where supported, and secure hosting practices.
We retain personal information only for as long as it is needed for the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When information is no longer required, we take reasonable steps to destroy or de-identify it.
9) Accessing and correcting personal information
You can request access to the personal information we hold about you, and request corrections if it is inaccurate, out of date, incomplete, irrelevant, or misleading.
To make a request, contact us using the details below. We may need to verify your identity before actioning your request. In some cases, the Privacy Act allows us to refuse access, for example where access would unreasonably impact another person’s privacy. If we refuse, we will explain why.
10) Complaints
If you have a complaint about how we handle personal information:
- Contact us first and we will work to resolve it promptly.
- If you are not satisfied, you can lodge a complaint with the OAIC via their website.
11) Links to other websites
Our Site may contain links to third-party websites (including cruise lines, travel partners, and social platforms). We are not responsible for the privacy practices of those sites. You can review their privacy policies before providing personal information.
12) Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be published on the Site with a revised effective date.
13) Contact us
For privacy enquiries, access or correction requests, or complaints:
The Luxury Cruise Company
Email: Info@theluxurycruisecompany.com.au
